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Kenneth Roman

Writing That Works, 3rd Edition: How to Communicate Effectively in Business

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Descripción

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication--including business memos, letters, reports, speeches and resumes, and e-mail--and offers insights into political correctness and tips for using non-biased language that won't compromise your message.

Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.

With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:

    E-mails, memos and letters that get read--and get actionProposals, recommendations, and presentations that sell ideasPlans and reports that get things doneFund-raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point

And much more.

Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:

  • Presentations that move ideas and action
  • Memos and letters that get things done
  • Plans and reports that make things happen
  • Fund-raising and sales letters that produce results
  • Resumes and letters that lead to interviews
  • Speeches that make a point

Detalles

Formato Tapa suave
Número de Páginas 208
Lenguaje Inglés
Editorial Collins Reference
Fecha de Publicación 2000-08-22
Dimensiones 8.04" x 5.38" x 0.58" pulgadas
Número de Edición 3
Letra Grande No
Con Ilustraciones No

Acerca del Autor

Raphaelson, Joel

Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.

Roman, Kenneth

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

Garantía & Otros

Peso0.38lb
SKU9780060956431
Publicado en Unimart.com03-01-26
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