Will You Be Ready! It is only possible with this strategic book.

Every presentation I deliver to executives and retail organizations is about what it will take to survive this decade. By the time we get to 2030 we will not recognize the retail world and the consumers it serves. It was happening prior to 2020 and accelerated with the pandemic. In Chapter 7, readers learn about the four stages of recovery and to think about their responses to the challenges ahead. The pandemic is not behind us despite what politicians might tell us. It's consumers that are making health choices, compounded by inflation, higher interest rates and their own personal financial journey.

This isn't a book about tricks and gimmicks someone may conjure up by watching other retailers. I believe that if a brand plans to win in the marketplace it needs to own every detail of its journey and connections with customers. Whether it is in a store, online or through traditional or digital marketing. There are four building blocks in retail today.

• Be Street Smart
• Tech-Driven
• Customer Obsessed
• Pursue Bold Innovation

As a former senior retail executive I build brands and made them profitable. The experiences and best practices I offer in this book are real world. Many refer to me as either a force to be reckoned with or a competitive advantage.

The New Bricks & Mortar Future Proofing Retail