The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Jim Kalbach
The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Jim Kalbach
Descripción
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Detalles
| Formato | Tapa suave |
| Número de Páginas | 320 |
| Lenguaje | Inglés |
| Editorial | Two Waves Books |
| Fecha de Publicación | 2020-04-07 |
| Dimensiones | 8.9" x 6.0" x 0.9" pulgadas |
| Letra Grande | No |
| Con Ilustraciones | Si |
Acerca del Autor
Kalbach, Jim
Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.
In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.
Garantía & Otros
| Garantía: | 30 dias por defectos de fabrica |
| Peso: | 0.59 kg |
| SKU: | 9781933820682 |
| Publicado en Unimart.com: | 09/11/23 |
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