Good content isn't magical--it's thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you'll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing.

"This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX--by which I mean EVERYONE."
--Kristina Halvorson, CEO and Founder, Brain Traffic

• Realistically assess the current state of your content.


• Learn how to write content research questions.


• Create a content research study and evaluate your content&apos: s effectiveness.
• Identify which specific words or content elements to test. Analyze your research results.
• Identify which specific words or content elements to test.


• Determine which research methods and tools are ideal for your team's content research needs.


• Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience--and improving your bottom line.


• Create a content research roadmap.


• Learn from professional content people in case studies that highlight practical examples.

Jorgensen, Erica

Erica Jorgensen is the author of Strategic Content Design: Tools and Research Techniques for Better UX, published by Rosenfeld Media. She's a content designer, content strategist, and team leader who speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, Web Directions Summit Sydney, and Button: The Content Design Conference. She's worked at startups (Amazon and Rover.com) and global companies (Expedia and Microsoft). Erica has also taught courses and workshops on content and analytics for the University of Washington and Seattle's School of Visual Concepts (svcseattle.com), and facilitates workshops on content strategy and content usability for companies around the world. She's a graduate of the University of Connecticut and the University of Missouri-Columbia's School of Journalism.