Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and examples throughout that illustrate the relevance of these truths in the marketplace today. Also includes a foreword written by Tom Ziglar. "Zig is an example to follow."--John C. Maxwell, founder of INJOY Group

Whether presenting a product or principle, service or idea, we all engage in sales. Full of entertaining stories and real-life examples, Secrets of Closing the Sale will give you the strategies and guidelines you need to become proficient in the art of effective persuasion. You will learn how to

- project warmth, enthusiasm, and integrity
- increase productivity and professionalism
- overcome objections
- deal respectfully with challenging prospects
- effectively use over one hundred creative closes

Zig Ziglar's principles of success are easy to understand and apply, yet they have a far-reaching impact. By using his proven methods, you will be able to face your prospects with enthusiasm and poise.