We know Instagram is a powerful tool for promotion and for building brand awareness for new and growing businesses. But how do you make your Instagram account profitable? Having successfully harnessed the social marketing power of Instagram, Carlos A. Salguero presents his tried-and-true method for increasing account engagement. Introducing the "Follow to Unfollow" system, Salguero offers guidance for optimizing one's account to attract and retain followers while cautioning readers on the pitfalls of Instagram, including fake followers and scammers. Follow to Unfollow is the perfect guidebook for anyone looking to widen their social media reach.