'Think global, act local!', 'Be the change you want to see in the world!', 'Every little bit counts!'. We can all get on board with such sentiments, right? That, of course, is exactly what corporate spin-masters across the world are banking on. By weaponizing such seemingly innocuous yet powerful narratives, change becomes a matter of personal choice, something each of us must slave away at day by day: switching off lightbulbs to save the environment or exercising to shed the weight we've gained from consuming junk food. All the while, the corporate welfare tap continues to flow, with over $6 trillion worth of annual subsidies dished out to industries that directly contribute to the deaths of over 5.5 million people each year through diabetes, road deaths, global warming, and other crises. But such framing is just the tip of the iceberg. A small part of the corporate disinformation playbook. This playbook is the dark matter of activist work. The unseeable element shapes all harmful spin across all issues. It has never been reverse-engineered - until now.

In Dark PR, Grant Ennis - drawing on his decades of experience working in the environmental, philanthropy, and public health sectors - reveals exactly how multinationals go about hoodwinking and manipulating us. In doing so, he lifts the lid on the nine devious frames contained within the cross-industry corporate disinformation playbook - through denialism, normalization, victim-blaming, multifactorialism, and a variety of other tried-and-tested tactics, corporations divert citizens' attention away from the real causes of global problems, leading them into counter-productive blind-alley "solutions" like ethical consumerism and divestment. Sadly, though, buying Fair Trade chocolate has not and never will save the world. Only by collectively organizing to lobby our governments can we break this destructive cycle of lies and deadly incentives and reclaim control of our lives.

Formato	Tapa suave
Número de Páginas	266
Lenguaje	Inglés
Editorial	Daraja Press
Fecha de Publicación	2023-04-15
Dimensiones	8.5" x 5.5" x 0.56" pulgadas
Letra Grande	No
Con Ilustraciones	No

Ennis, Grant

Grant Ennis has spent his career working across Asia, Africa, Latin America, and the Middle East. His work has spanned spearheading government-led public health efforts in India to supporting civil society projects in Syria. Since 2015, Grant has coordinated government-relations efforts for a $365 million public health program. Grant lectures at Monash University (Australia) on activism, organizing, corporate disinformation, and the role of subsidies in creating global problems (the content of Dark PR). He is also a lecturer on road injury and public health at the National University of Singapore. He is a distinguished alumnus of the University of the Pacific and the Middlebury Institute of International Studies. He is based in Singapore.