₡20.700
Behavioral Science in the Wild
Nina Mazar
Behavioral Science in the Wild
Behavioral Science in the Wild
Nina Mazar
Descripción
Behavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.
Detalles
| Formato | Tapa dura |
| Número de Páginas | 360 |
| Lenguaje | Inglés |
| Editorial | Rotman-Utp Publishing |
| Fecha de Publicación | 2022-05-15 |
| Dimensiones | 9.15" x 6.32" x 0.82" pulgadas |
| Serie | Behaviorally Informed Organizations |
| Letra Grande | No |
| Con Ilustraciones | Si |
Acerca del Autor
Soman, Dilip
Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action Research Centre at Rotman [BEAR].Mazar, Nina
Nina Mazar is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges.Garantía & Otros
| Garantía: | 30 dias por defectos de fabrica |
| Peso: | 0.608 kg |
| SKU: | 9781487527518 |
| Publicado en Unimart.com: | 03/06/24 |
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