Formato	Tapa dura
Número de Páginas	360
Lenguaje	Inglés
Editorial	Rotman-Utp Publishing
Fecha de Publicación	2022-05-15
Dimensiones	9.15" x 6.32" x 0.82" pulgadas
Serie	Behaviorally Informed Organizations
Letra Grande	No
Con Ilustraciones	Si

Soman, Dilip

Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action Research Centre at Rotman [BEAR].

Mazar, Nina

Nina Mazar is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges.