This book targets industrial design students, design professors, design practitioners, and others interested in Industrial Design (Product Design). It aims to offer a guide or roadmap for industrial designers to research, identify, conceive, design, and develop new product concepts efficiently and objectively. Furthermore, it is intended to be a complimentary reference book, encapsulating the "Science" that deals with the systematic study of the initial stages of product design.

This book provides a wide range of design tools to validate the embryonic stages of new product design development. It looks at the product design's disciplinary and interdisciplinary aspects. It includes product design historical context, timelines, design theories, elements, and principles. Moreover, it illustrates product design activities, inferences, guidelines, methods, approaches, and classifications. It offers a streamlined, schematic, sequential approach for aspiring industrial designers, professional product designers, and other stakeholders. Furthermore, it provides a deeper understanding and insights into the vast field of industrial design. It also sows the seeds for better appreciation and integration of cultural diversity in industrial design.

For clarity, easy-to-comprehend, and applicability, we have opted for simplified diagrams, summarized historical recounts of the industrial design evolution, methodologies, human-centered design approaches, design research methods, design execution, proof of concept development, and design communication. This book contains:

- 3 Design Templates

- 7 Historic timelines

- 50 + Schemas

- 100 + Drawings and Illustrations