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Descripción

Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marketing strategy? How can your brand use it to leave a lasting impression on users? And how can your brand utilize VR to interact with your target market to improve consumer engagement and loyalty?

The Reality of Virtuality is both practitioner-oriented and evidence-based, showing marketing managers in the B2C and B2B sectors how to design a compelling VR marketing strategy and leverage it for their brand. It discusses how to select the appropriate VR type dependent on resources, technology, and audience. It shows how to align the VR experience with marketing objectives and how to create a purpose-driven VR experience to ensure it is engaging and meaningful. Lastly, it shows how to incorporate VR into the consumer journey, ways to reach consumers before the VR experience, and the long-lasting effects after it. The authors use examples, references, and industry expert opinions throughout, giving marketers a solid foundation for their VR endeavours.

Detalles

Formato Tapa suave
Número de Páginas 169
Lenguaje Inglés
Editorial de Gruyter
Fecha de Publicación 2023-04-12
Dimensiones 9.61" x 6.69" x 0.36" pulgadas
Letra Grande No
Con Ilustraciones Si

Acerca del Autor

Cowan Ketron Kostyk, Kirsten Seth Alena

Kirsten Cowan, University of Edinburgh, UK; Seth Ketron, University of North Texas, USA; Alena Kostyk, University of Glasgow, UK

Garantía & Otros

Peso0.62lb
SKU9783110992700
Publicado en Unimart.com22-01-25
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