The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
Peter Mahoney
The Next Cmo: A Guide to Operational Marketing Excellence
₡14,600
Disponible
The Next Cmo: A Guide to Operational Marketing Excellence
Disponible
₡14,600
Descripción
Detalles
| Formato | Tapa suave |
| Número de Páginas | 254 |
| Lenguaje | Inglés |
| Editorial | Archway Publishing |
| Fecha de Publicación | 2021-09-09 |
| Dimensiones | 8.5" x 5.5" x 0.58" pulgadas |
| Letra Grande | No |
| Con Ilustraciones | No |
Garantía & Otros
| Peso | 0.72lb |
| SKU | 9781665711395 |
| Publicado en Unimart.com | 23-01-25 |
| Feedback | ¿Viste un precio más bajo? Queremos saber. |
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