The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving readers one of the essential business leadership books for the digital era.

Peppered with humorous and enlightening firsthand anecdotes with Jeff Bezos from the author's career at Amazon, this revealing business guide is also filled with the valuable lessons that have served Jeff Bezos' "everything store" so well-providing expert advice for aspiring entrepreneurs, CEOs, and investors.

The author was responsible for launching the Amazon Marketplace business and had accountability for the enterprise services business. Since leaving Amazon, Rossman has worked across every industry sector and with companies of all sizes to create business and product strategies, approaches to scale leadership, culture and innovation. It's this combination of Amazon insider experience coupled with a vast portfolio of helping other businesses compete which make The Amazon Way a guide for anyone looking to compete in the digital era.

The 3rd edition has many new and updated sections. This includes a new foreword from Tom Alberg, managing partner at Madrona Venture Group. Tom was on the board of directors at Amazon for 23 years. A new preface is included suggesting a vital strategy for Amazon and the leadership teams for all companies.

The Amazon Way is on a short list of essential business leadership books and should be a key addition to business leadership programs to develop a culture of growth and innovation. If you are interviewing at Amazon or for current Amazon employees, The Amazon Way will be an invaluable asset for your success.

The Amazon Way doesn't just explain the Amazon Leadership Principles, but gives tools, mechanisms and atomic habits to create change in a team or business. The leadership principles and examples include customer obsession, long-term thinking, think big, working backwards and the future press release, bias for action, earn trust and free cash flow.

"In this new edition, John Rossman provides an updated, in-depth and invaluable view of the principles that are fueling Amazon's extraordinary business success. John's suggestion to add a new principle focused on the Golden Rule is a great one for every company, as, more than ever, we need business to serve the common good!" - Hubert Joly, former chairman and CEO of Best Buy, author The Heart of Business - Leadership Principles for the Next Era of Capitalism

"In The Amazon Way, John Rossman brilliantly illuminates Amazon's secretive corporate culture, using HIS rare insider's perspective to show how Jeff Bezos has created unique systems that facilitate good decision making at all levels of his company" -- Brad Stone, author of The Everything Store and Amazon Unbound

John Rossman is the author of The Amazon Way book series, a former Amazon leader and Managing Partner at Rossman Partners, an advisory firm helping clients compete in the digital era. Mr. Rossman is an expert at crafting and implementing innovative and digital business models and capabilities. He is a sought after speaker on leadership, innovation and company culture. John was an early executive at Amazon.com where he played a key role in launching the Amazon marketplace business as the Director of Merchant Integration, and went on to have responsibilities for the enterprise business at Amazon. Mr. Rossman's website is www.johnrossman.com. Mr. Rossman can be reached at info@rossmanpartners.com