Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today's lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.

The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century's arm's-length relationships to the twenty-first century's "Zero Degrees of Separation." The authors maintain that bottom-line results improve exponentially when brand and customer act as a "one-plus-one" twosome.

The ability to release the power of entangled marketing changes one's thinking about how marketing can work best in the digital age.

Formato	Tapa suave
Número de Páginas	164
Lenguaje	Inglés
Editorial	Internationalist
Fecha de Publicación	2016-02-26
Dimensiones	9.0" x 6.0" x 0.35" pulgadas
Letra Grande	No
Con Ilustraciones	No

Rapp, Stan

Co-founder of RAPP, M&A Innovator, Best-selling Author, Agency Business-builder, Public Speaker Stan Rapp is a business builder who has twice served as Chairman/CEO of global advertising agencies with combined revenues now surpassing a billion dollars. As co-founder of Rapp Collins (recently rebranded as RAPP), he served as CEO of what grew to become one of the world's top-10 ad agencies with more than 50 offices worldwide. He was recognized by Advertising Age as one of the 101 individuals who shaped advertising in the 20th Century, and was elected to the Direct Marketing Association Hall of Fame. Direct Marketing magazine named him one of its select group of "industry legends." Rapp is co-author of the bestselling book, MaxiMarketing, which first predicted the change from mass marketing to one-to-one marketing, and five other books tracing the rapidly changing marketing scene. Most recently, he served as Chairman of Engauge, a pacesetting social/digital agency founded in 2007 and acquired by Publicis in 2013.

Jespersen, Sebastian

"CEO and founder of Vertic Sebastian Jespersen is an innovator, a business strategist, and a breakthrough digital thinker. He founded independent digital agency Vertic over a decade ago; today it has a footprint on three continents and serves some of the world's best-known global marketers and brands. Both a digital guru and evangelist, he has successfully taken a start-up from the birth of the online marketing era through to the advertising world's new Internet battleground. All while shepherding Vertic to extraordinary year-on-year growth and profitability. Clients include Microsoft, SAP, Vestas, GE, Novo Nordisk, GSK and PayPal. Sebastian's pre-Vertic years as a management consultant in Europe and Asia underscore a multinational, analytical problem-solving point of view. This contrast with common creative or technical leadership found at most ad agencies today. His interpretation of social business, data, targeting and the bridging of marketing to sales - as well as his revolutionary application of this understanding to new platforms like LinkedIn - makes him a leader in today's fast paced, complex marketing world."