Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy.

In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation.

In Radically Human, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more human--and more humane--technology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, they're unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, they're building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And they're pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation.

These against-the-grain approaches to the basic building blocks of business--Intelligence, Data, Expertise, Architecture, and Strategy (IDEAS)--are transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future.

With compelling insights and fresh examples from a variety of industries, Radically Human will forever change the way you think about, practice, and win with innovation.

Paul R. Daugherty is Group Chief Executive-Technology and Chief Technology Officer, Accenture, New York. H. James Wilson is Global Managing Director, Thought Leadership & Technology Research at Accenture, San Francisco. Daugherty and Wilson are the authors of Human + Machine: Reimagining Work in the Age of AI (HBR Press).

You can find Paul R. Daugherty at: accenture.com/us-en/about/leadership/paul-daugherty, twitter.com/pauldaugh, linkedin.com/in/paul-r-daugherty, and Facebook.

You can find H. James Wilson at: accenture.com/us-en/about/leadership/james-wilson, Facebook, twitter.com/hjameswilson, linkedin.com/in/h-james-wilson, and Facebook.