Every interaction the customer has around your brand contributes to the story of their experience. This book provides actionable advice to tell a powerful story your customers will love. --Katie Dill, Vice President of Design, Lyft

Customer experiences are increasingly complicated--with multiple channels, touchpoints, contexts, and moving parts--all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environments.

Quattlebaum, Patrick

Patrick Quattlebaum, is a designer, management consultant, and founder at studioPQ. He helps organizations experiment with and adopt collaborative approaches to designing service experiences and the operations that support them. He has held multiple design leadership positions, including managing director at Adaptive Path and head of service design at Capital One. He is also a passionate design instructor, having taught thousands of practitioners in North America and Europe. He holds an MS in Information Design and Technology from the Georgia Institute of Technology. You can follow him on Twitter @ptquattlebaum and @studiopq.

Risdon, Chris

Chris Risdon is director of design for peer-to-peer carsharing service Getaround. Previously, Chris was head of design for Capital One Labs and a design director for Adaptive Path, the pioneering experience design consultancy. Chris has introduced and advanced new methods in design, teaching thousands of design professionals and students. He holds an MFA in design from the Savannah College of Art and Design and is an adjunct professor at the California College of the Arts, teaching interaction design and service design to the next generation of designers. Follow him on Twitter @chrisrisdon.