Combining the ethical clarity of Jonathan Safran Foer's Eating Animals with the disquieting vision of Alan Weissman's bestseller The World Without Us, a thought-provoking, entertaining exploration of a future where animal consumption is a thing of the past.

Though increasing numbers of people know that eating meat is detrimental to our planet's health, many still can't be convinced to give up eating meat. But how can we change behavior when common arguments and information aren't working?

Acclaimed anthropologist Roanne Van Voorst changes the dialogue. In Once Upon a Time We Ate Animals, she shifts the focus from the present looking forward to the future looking back--imagining a world in which most no longer use animals for food, clothing, or other items. By shifting the viewpoint, she offers a clear and compelling vision of what it means to live in a world without meat.

A massive shift is already taking place--everything van Voorst covers in this book has already been invented and is being used today by individuals and small organizations worldwide.

Hopeful and persuasive, Once Upon a Time We Ate Animals offers a tantalizing vision of what is not only possible but perhaps inevitable.

Van Voorst, Roanne

Roanne van Voorst is a futures-anthropologist (Ph.D.), writer, (Tedx)speaker and moderator. She is president of the Dutch Future Society and works as a lecturer and researcher in Sustainable Humanity and Futures-Anthropology at the University of Amsterdam. Her work has taken her all around the world: from Inuit settlements in Greenland, to Indonesian villages, to sex doll brothels in Europe and Virtual-Reality worlds. www.roannevanvoorst.com