Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Geoffrey A. Moore
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Geoffrey A. Moore
Descripción
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
Detalles
| Formato | Tapa suave |
| Número de Páginas | 272 |
| Lenguaje | Inglés |
| Editorial | Harper Business |
| Fecha de Publicación | 2005-12-27 |
| Dimensiones | 8.0" x 5.32" x 0.68" pulgadas |
| Serie | Collins Business Essentials |
| Letra Grande | No |
| Con Ilustraciones | Si |
Acerca del Autor
Moore, Geoffrey A.
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
Garantía & Otros
| Garantía: | 30 dias por defectos de fabrica |
| Peso: | 0.218 kg |
| SKU: | 9780060745813 |
| Publicado en Unimart.com: | 18/12/23 |
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