Immersion: The Science of the Extraordinary and the Source of Happiness
Paul J. Zak
Immersion: The Science of the Extraordinary and the Source of Happiness
Immersion: The Science of the Extraordinary and the Source of Happiness
Paul J. Zak
Descripción
No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.
Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold.
Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.
You can guess if your experience will be extraordinary-or you can apply the insights from Immersion to ensure it is.
Detalles
| Formato | Tapa dura |
| Número de Páginas | 272 |
| Lenguaje | Inglés |
| Editorial | Lioncrest Publishing |
| Fecha de Publicación | 2022-09-13 |
| Dimensiones | 8.5" x 5.5" x 0.75" pulgadas |
| Letra Grande | No |
| Con Ilustraciones | No |
Acerca del Autor
Zak, Paul J.
Dr. Paul J. Zak is a professor of economics, psychology, and management at Claremont Graduate University. He is ranked in the top 0.3 percent of most-cited scientists with over 170 published papers and more than 18,000 citations. He helped start several interdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing. Paul is a regular TED speaker, four-time tech entrepreneur, and corporate consultant. He frequently appears in the media, including Good Morning America, the BBC, NBC's The Today Show, CNN, and Fox &Friends. His groundbreaking research has been reported in The New York Times, The Wall Street Journal, Time, The Economist, Scientific American, Forbes, and many other publications.Garantía & Otros
| Garantía: | 30 dias por defectos de fabrica |
| Peso: | 0.481 kg |
| SKU: | 9781544531977 |
| Publicado en Unimart.com: | 05/01/24 |
| Feedback: |
¿Viste un precio más bajo?
Queremos saber.
Informános Sobre un Mejor Precio 
Immersion: The Science of the Extraordinary and the Source of Happiness ¿Viste un precio más bajo? Queremos saber. Aunque no podemos igualar todos los precios, usaremos tus comentarios para asegurarnos que nuestros precios sean competitivos. ¿Adonde viste un precio más bajo? |
