It might be a powerhouse of popular culture, but South Korea is so much more than BTS and bibimbap - and with this book, it's yours to explore. Dive deeper into the country behind Hallyu and discover why it was long known as the Hermit Kingdom, who the incredible haenyeo divers of Jeju Island are and how age was once calculated in three different ways.

Along the way, you'll get to know the people who've shaped the country and its customs, uncover the makings of the Hallyu and, of course, explore the global exports we all know and love. How many varieties of kimchi are there? Why did Squid Game receive mixed reactions in Korea? And what, exactly, is the "glass skin" beauty effect? Find out all this and more in this must-have book: the perfect introduction to this wonderfully varied country.

It might be a powerhouse of popular culture, but South Korea is so much more than BTS and bibimbap - and with this book, it's yours to explore. Dive deeper into the country behind Hallyu and discover why you're one year older in Korean age, who the incredible haenyeo divers of Jeju Island are and how Koreans became invincible at archery.

Along the way, you'll get to know the people who've shaped the country and its customs, uncover the makings of the Hallyu and, of course, explore the global exports we all know and love. How did Parasite change Korea's film landscape? Why do K-pop fans send rice to their idols? And what, exactly, is the beauty ritual of "slugging"?

Find out all this and more in this must-have book: the perfect introduction to this wonderfully varied country. Hello, South Korea is your ticket to the trip of a lifetime.

Inside Hello, South Korea you will find:

- A beautifully designed gift book that reflects South Korean design.
- Seven themed chapters that unpack key facets of South Korean life the geography and language, customs and values, flourishing food scene, the arts, the entertainment industry, leisure pursuits, and innovation.
- Each theme is explored through insightful text presented in a variety of ways to reveal the key concepts of South Korean life.

Hello, South Korea is the ideal gift for South Korea fanatics, including K Pop Lovers and travelers of all ages looking for a primer to the customs and culture of South Korea.