HBR Guide to Building Your Business Case
HBR Guide to Building Your Business Case
Raymond Sheen
HBR Guide to Building Your Business Case
Raymond Sheen
Descripción
Get your idea off the ground.
You've got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching.
The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to:
- Spell out the business need for your idea
- Align your case with strategic goals
- Build the right team to shape and test your idea
- Calculate the return on investment
- Analyze risks and opportunities
- Present your case to stakeholders
Detalles
Formato | Tapa suave |
Número de Páginas | 176 |
Lenguaje | Inglés |
Editorial | Harvard Business Review Press |
Fecha de Publicación | 2015-07-07 |
Dimensiones | 8.9" x 5.0" x 0.8" pulgadas |
Serie | HBR Guide |
Letra Grande | No |
Con Ilustraciones | Si |
Acerca del Autor
Raymond Sheen, PMP, is the president of Product & Process Innovation, a consulting firm specializing in project management, product development, and process improvement. Amy Gallo is a contributing editor at Harvard Business Review and is the author of the forthcoming HBR Guide to Managing Conflict at Work.
Garantía & Otros
Garantía: | 30 dias por defectos de fabrica |
Peso: | 0.181 kg |
SKU: | 9781633690028 |
Publicado en Unimart.com: | 06/08/24 |
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