For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
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For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
Mark Pendergrast
For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
Mark Pendergrast
Descripción
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, The Real Thing.
Detalles
Formato | Tapa suave |
Número de Páginas | 560 |
Lenguaje | Inglés |
Editorial | Basic Books |
Fecha de Publicación | 2013-05-14 |
Dimensiones | 9.0" x 6.1" x 1.7" pulgadas |
Número de Edición | 3 |
Descripción de Edición | Revised, Expand |
Letra Grande | No |
Con Ilustraciones | Si |
Temas | Siglo 20, Siglo 20, Siglo 21, Siglo 21, 1851-1899, 1851-1899 |
Acerca del Autor
Mark Pendergrast is an independent scholar who brews a fantastic cup of coffee. He is the author of many books, including For God, Country and Coca-Cola. He lives in Vermont.
Garantía & Otros
Garantía: | 30 dias por defectos de fabrica |
Peso: | 0.703 kg |
SKU: | 9780465029174 |
Publicado en Unimart.com: | 23/12/23 |
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