We live in a multicultural society. But Christians often do not know how to engage those of other faiths. As a result, many Christians hesitate to talk about Christianity with others in any kind of evangelistic way.

Jay Moon and Bud Simon unpack the intercultural dynamics that Christians need to understand when encountering people from different communities and cultural backgrounds. Regarding evangelism from the perspective of four major worldviews (guilt/justice, shame/honor, fear/power, and indifference/belonging with purpose), this book demonstrates contextual evangelism approaches that are relevant, biblical, and practical. The authors draw on new research conducted with hundreds of participants that reveal concrete ways to communicate the gospel effectively across cultures.

Sharing one's faith does not require attacking other religions; rather, we can engage at the worldview level in order to address people's deepest concerns. Greater understanding provides us with better skills for relational connection, empathy, and effective witness.

Simon, W. Bud

W. Bud Simon is a mission consultant who was a church planting missionary in Brazil for twenty years. His doctoral research at Asbury Theological Seminary explores the effects of the shame/honor worldview for evangelism in Brazil. Simon has presented at many academic conferences, including the Evangelical Missiological Society and the Association of Professors in Missiology. He regularly teaches on evangelism to missionaries and churches.

Moon, W. Jay

W. Jay Moon is professor of church planting and evangelism and director of the Office of Faith, Work, and Economics at Asbury Theological Seminary. Along with his wife and four children, Moon served for thirteen years as a missionary with SIM, primarily in Ghana, West Africa, among the Builsa people, focusing on church planting and water development. He is the author or editor of several books, including Intercultural Discipleshipand Entrepreneurial Church Planting.